Apr 15, 2011

Market Potential And Exploration For Sponsors Marketing Project Report

This is a good MBA project report on Market Potential And Exploration For Sponsors for Magna Publication Limited for marketing students. The report is submitted in partial fulfillment of the requirement of the two year full-time PGDM program. The project was carried out in two stages with first being to increase the customer base of magazines by identifying potential market in the hotel industry and so we targeted the top notch hotels of Pune like Holiday Inn , St.Laurn, Le Meridian etc and the second was building brand name for the company through event called “Extravaganza”. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Objective of this Management project report are to understand need and importance of marketing in today’s scenario, to have an exposure to the print media market, to have a detailed understanding of promotions of magazines, to extend the knowledge of marketing function, to know promotions as a revenue generating business. Use this report for your help and project work only.

Author:-Sabanaaz Sayed


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