Apr 8, 2011

Consumer Perception On Tata Nano MBA Term Paper

This is a good MBA project report on Consumer Perception On Tata Nano. The report start with the introduction to the Manufacturer of Nano Car i.e. Tata Motors Limited which is the largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. This study would be useful for companies to know what people perceive and thinking about “Small Fight” that is NANO. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The objective of this report are to know the consumer perception on “NANO” car, to find out the Acceptance level of people, to find out the awareness level about “NANO” car, to know about factors affecting purchase decision of “NANO” etc. Use this report for your reference and study only.

Author:-Rashmi Kukreti


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