Apr 7, 2011

Changing Attitude Of Indian Consumer Towards Online Shopping Consumer Behaviour Project Report

This is a good MBA Consumer Behaviour Project Report on Changing Attitude Of Indian Consumer Towards Online Shopping. The report start with the introduction to Online Shopping In India. This research found that information, perceived usefulness, ease of use; perceived enjoyment and security/privacy are the five dominant factors which influence consumer perceptions of online purchasing. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The report also has MBA Questionnaire of 11 questions at the end. It is a challenge for E-marketers to convert low frequency online buyers into regular buyers through successful website design and by addressing concerns about reliable performance.Use this MBA report only for your reference and study.

Author:-MOHD. MOHSIN ISLAM

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