Apr 15, 2011

Brand Preference Of Mobile Phones With Special Reference To Motorola Phones MBA Project Report

This is a good MBA project report on Brand Preference Of Mobile Phones With Special Reference To Motorola Phones. The whole report is divided into different chapter and start with the preface and introduction to Motorola company. The Primary Objective was to study the perception & buying behavior of customers towards various mobile brands with special reference to “MOTOROLA”. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The project gives an insight of the telecom sector through Motorola India ltd. It basically helps understanding the brand preference of consumers with regard to mobile phones. It helps us to know what are the basis on which a customer chooses a particular brand when he purchases a new handset. Use this report for your study and reference.

Author:-Prachi Gupta

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