This is an MBA Project Report On An Empirical Study on Universal Banking and its Potential for Indian Market Consumers. This project report discuss about Concept of Universal Banking, its SWOT analysis, Future Trend of Universal Banking in different countries, Is Universal Banking good or bad for the country etc. Universal Banking is a multi-purpose and multi-functional financial supermarket providing both banking and financial services through a single window.
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This project is designed to discuss primary practices of universal banks and their relevance to banking activities in India. The objective is to analyze whether the concept of Universal Banking, if implemented by Indian banks, have potential for Indian market consumers. Use this report for your study and reference.
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