Jan 5, 2011

MBA Dissertation on Car Market and Buying Behavior

This is MBA Dissertation on Car market and buying behavior done towards the partial fulfillment of Post Graduate Diploma in Management and this reports shall attempt to answer some of the questions regarding brand personality of selected cars in India by conducting a market research. The market research will be helpful for the new car entrant companies in India to find out the possible gaps between the customer expectations and the present market offerings. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. Use this report for your reference and study only.

A car is one of the most significant purchases that an Indian household makes and this project addresses the most important question that perplexes car manufacturers.

Indians have emerged as avid car enthusiasts sporting their prized possessions as status symbols and speed machines. Foreign car companies have discovered the Indian consumer as well as the R & D potential in the Indian technical fraternity and are setting up manufacturing plants right and left across the country at lower costs. Use this report for your reference and study work only.


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