Jan 12, 2011

MBA Case Study on Voltas AC

This is MBA case study on Voltas AC by the team of IIT Kharagpur in which a comprehensive situational analysis has been carried out detailing strengths, weaknesses, opportunities and threats (SWOT). The exercise of repositioning the brand is carried out in two phases. The actions to be implemented in each phase are reasoned out based on the priority of the goals they help to fulfill and the effectiveness in attaining those goals given the constraints.

The Keyword which this case Study on Voltas AC deal are Brand re-positioning, perfectly competitive market, globalization, technology development, new market segments. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Source:- IIT Kharagpur Team

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