Jun 18, 2009

Report on Bharti Airtel Limited

This report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analysis using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc. This project start with introdcution to the company and its objective. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Objective of this study are :

1. What marketing strategies the Airtel is implementing to defend and increase the market share.
2. To find who are the competitors of the Airtel and the market shares of the competitors and what strategies Airtel is implementing to beat its competitors.
3. To find out how Airtel react to the technology changes in the communications sector.

Report prepared by:-Vivek Kumar Gupta and Mohd. Imran


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